We are very pleased to announce to our Michigan community that our company-wide rebrand is finished!
What started nearly 6 months ago has now been completed thanks to our local printing and graphic design firm, LPC Group and our local rebranding firm, SMASH Creative. Together, both firms used their expertise to truly find our identity as Michigan’s Premiere HR Outsourcing Company.
When we decided to rebrand Champion Employment, Inc., we knew that our new identity will have to not only mirror our original passion that started this movement but reinforce it as well.
Goodbye Champion Employment, Hello ChampionPEO
Before we get into our new logo and color scheme, let’s go over our new DBA (doing business as). Since our very beginning, we have been known as Champion Employment, Inc. Our name incorporated two components: “Champion” and “Employment”. “Champion” was significant for how we turn employers into Champions by the value we bring to their business through our premier HR Outsourcing Company which also incorporates in-house legal and compliance. “Employment” was next to identify who we help: employers of a wide range of industries and sizes.
Our company needed a new name that was easy to identify and didn’t come off as an employment agency but rather an HR Outsourcing firm commonly known as a Professional Employer Organization or PEO. Thus, ChampionPEO was born and will be replacing our original name, Champion Employment, Inc.
New Name Needs a New Logo
Our original logo, pictured above, exemplified our mission which is the “passing of the torch”. This was significant in order to resemble the transfer of liability, stress, and non-revenue producing transactional HR duties to us so our clients can now refocus on growing their business and increasing profitability while maximizing productivity company-wide.
ChampionPEO’s new logo, as pictured above, represents how far we have come as a professional employer organization. We went with a more modern design to welcome in the new decade along with deeper golds and blacker blacks in order to stand out amongst the crowd. The torch has been minimized but the flame is still represented in our new logo.
To go along with our new logo we included a new motto “Freedom to Grow”. This embodies everything we are as a PEO. We give your business the FREEDOM to grow by freeing-up your back-office allowing your staff to refocus on the core aspects of your business while increasing your profitability and maximizing productivity.
Moving Forward as Champions
As ChampionPEO continues to take off across Michigan and neighboring states, we will continue to improve what it takes and redefine what it means to service local businesses and hard-working Michiganders across this Great State. Our only goal as we move forward is to better the lives of every employer we contract with, every employee we administer payroll for and every family that enrolls in our benefit offerings. God Bless!